ORAL HISTORY OF THE MONTH – CALL ME: HERB ALPERT & THE REMAKING OF CHRIS MONTEZ
(Or: How a Jewish Mariachi Trumpeter Turned a Chicano Rock ‘n’ Roller into an Easy Listening Pop Crooner) | Born in Los Angeles, a high school classmate and friend of Brian Wilson, rock ’n’ roll tenor and devotee of Ritchie Valens, teenage Mexican-American Ezekiel Christopher Montañez got a name change to Chris Montez and at nineteen had a Top Ten record in 1962 with Let’s Dance. Meanwhile, in another part of L.A., A Jewish singer, songwriter, and trumpeter named Herb Alpert formed a record label called A&M, and inspired by a group of mariachis at a bullfight in Tijuana, recorded a song called The Lonely Bull. The single hit the charts alongside Let’s Dance in the fall of 1962, and also made the Top Ten.